Helena Talbot’s blog – How To Use Social Media To Your Advantage

The days of traditional marketing are gone.  Well, not gone, but they're gone in the sense that the way we used to market to home buyers has definitely changed.   The days of just throwing up an advertisement hoping someone will click on it are no more.  Traditional advertising still has a role, but it should be supplemented with social media advertising as well.  Here are a few ways to use social media to your advantage.

1.  The saying goes "a picture is worth a thousand words."  And that's true, but if a picture is worth a thousand words, than a video is definitely worth infinitely more than a picture.  Using video images is like giving the client an in person tour from the comfort of their own home.  This is a huge time saver and the extra time will give buyers the opportunity to view more homes and the ability to quickly and easily narrow down their selection.  But no one will see your video if you don't get it out there.  And the best way to do that is through social media.  Many people, especially Millennials, will want to get their friends opinion on their latest home selection before they're willing to make any decisions, and that's where social media shares and likes are extremely helpful.  

2.  There are many types of social media outlets you can use to gain exposure to your home.  YouTube is of course the biggest video site and your realtor will know exactly how to market your home using YouTube.  Along with posting the video of your home, you could also include video testimonials as part of your social media strategy.  Social proof from video testimonials can play a huge part in converting browsers into actual buyers.  People want to know what others have experienced and when they can see and hear for themselves what others think, than you have won half the battle.

3.  When it comes to buying a home, many buyers will turn to social media before they even do a general internet search.  Facebook, Twitter, Pinterest and Instagram are a few places where a buyer can see how your realtor has represented your home and how they interact with others.  This will partly determine whether they want to tour your home or not. 

4.  When using social media to market your home, you'll also want to include in your posting, any local events and happenings, as well as, any local attractions that will make your home and your location more appealing.  You want your buyers to be able to picture themselves living in your home and how they would benefit from living in your town.  

5.  Including interesting facts and things that could help your buyer is also a good social media practice.  Give them a list of moving tips, free things they could benefit from and any current news or events in the area.  You  should be posting to your social media sites as part of your daily marketing routine.  

Talk to your realtor about how he approaches social media.  Including what sites he routinely uses and how he interacts with them.  Does he have a social media schedule and how would he use that to market your home.  If you would like to include social media as part of buying or selling a home, talk to your realtor about how you could use social media to your advantage and how it will help you with the entire real estate marketing process.  

I specialize in helping buyers and sellers invest in real estate in Loudoun County and Northern Virginia.

I have over 25 years experience in the real estate industry.  As a Broker/Owner with Exit Realty Talbot and Company, I bring special tools and solutions that enable me to exceed the expectations of my clientele.  If you are considering listing your property in Loudoun County or the nearby areas, ask me about our latest internet marketing systems.  I would appreciate the opportunity to earn your business.  

I am experienced in listing and selling short sales.  For information on the short sale process, please visit  www.LoudounShortSaleSolutions.com.

For a free market analysis on the value of your home, please visit http://www.LoudounHomeValues.com

My past awards and designations include – 2003 President of the Dulles Association of Realtors, 2003 Dulles Area Assoc Realtor of the Year, Salesperson of the year 2000 Dulles Area Assoc of Realtors,  Top Producer awards from both the Dulles Area Association and the Northern Virginia Association of Realtors.  I am a member of the Top 5 in Real Estate Network.

I have lived in Loudoun County since 1979.  I am married with two grown children and two grandchildren.  My son in law is my business partner in real estate.  I love to jog in the mornings and spend time relaxing on my Trawler during the summer months.

Loudoun County and Northern Virginia Real Estate Sales and Solutions – Helena Talbot, Broker. I specialize in helping buyers and sellers invest in real estate in the Northern Virginia area to include Loudoun County and surrounding areas including Fairfax, Clarke, Fauquier, Prince William  Counties.  Our local neighborhoods includeLeesburg, Ashburn, Sterling, Potomac Falls, Brambleton, Broadlands, Lansdowne, River Creek, Belmont Country Club, Beacon Hill, Shenstone, Waterford, Lovettsville, Purcellville, Hamilton, Round Hill and Bluemont.                        Cell 703.727.9885    Office 703.574.3800

Free iPhone/Android Mobile App to search Northern Virginia real estate.  2 easy ways to get the App:  Text “Exit9” to 87778 or enter http://87778.mobi/Exit9 into your browser.