Helena Talbot’s blog – Marketing To The Millennial Generation

As times change, we as a society are forced to change with them and selling real estate is no different.  The same old tired marketing techniques that were used years ago just don't work when selling to the Millennial generation.  The Millennials have different wants and needs than their parents; therefore, the way you present your homes and listings must reflect the needs of the current generation of buyers.  Millennials make up about 90 million people with the oldest of them being about 31 years old and they're leading the pack when it comes to first-time home buyer demand.  

In previous years, buyers were content just looking at available homes online.  However, the Millennials are driven by social media and thrive on gathering the opinions from hundreds of their friends on Facebook and Twitter, etc. to help them make their decisions.

Unfortunately, due to the economy, the Millennials have previously had to put off buying their first home and now that they're ready to buy, they have very specific opinions on what they want.  They know they need to buy within their means and they want less,  yet they want more.  Meaning, they want to get the most for their money.  The Millennials seem to understand that more square footage will lead to higher maintenance costs and higher utilities and therefore will choose a smaller space as long as it has the amenities they desire.  

Millennials have to be very cost-conscious because many of them have student loan payments, along with their other bills.  Top that off with a sluggish job market and it just makes sense that they don't want to make the same mistakes that previous homeowners have made which created the real estate bubble in the first place.  Therefore, a Millinnial will give up square footage in exchange for a quality built home that offers sustainable materials which will help them save on their energy bills.  

Many Millennials have put off having children and therefore are not as likely to buy a traditional home.  This means they're generally more receptive to buying condos or townhomes.  The Millennials prefer homes that are move-in ready but, if the price is right, will also consider a home that may need some work.  Because they know they can go to YouTube or another online source to educate themselves on how to do the small repairs themselves. 
  
Most Millennials are very technology driven and look for homes that are wired to accommodate their lifestyles.  They're more likely to use a formal dining room as a workspace or turn it into a home theater, etc.  They also look for usable outdoor spaces that will extend their living space and add to their quality of life and their entertainment options.  Additionally, they're choosing homes in walkable neighborhoods.  Neighborhoods that offer walking trails and amenities.  And neighborhoods that are within walking distance to parks, shopping, restaurants, social activities and most importantly, are close to their jobs.  

As a seller, it's important to market your home to attract the Millennial generation of home buyers. Therefore, you should design your listings using the verbiage that will most likely attract a millennial buyer.  Talk to your realtor about more great ways to make your home more appealing to the millennial generation of home buyers.  

I specialize in helping buyers and sellers invest in real estate in Loudoun County and Northern Virginia.

I have over 25 years experience in the real estate industry.  As a Broker/Owner with Exit Realty Talbot and Company, I bring special tools and solutions that enable me to exceed the expectations of my clientele.  If you are considering listing your property in Loudoun County or the nearby areas, ask me about our latest internet marketing systems.  I would appreciate the opportunity to earn your business.  

I am experienced in listing and selling short sales.  For information on the short sale process, please visit  www.LoudounShortSaleSolutions.com.

For a free market analysis on the value of your home, please visit http://www.LoudounHomeValues.com

My past awards and designations include – 2003 President of the Dulles Association of Realtors, 2003 Dulles Area Assoc Realtor of the Year, Salesperson of the year 2000 Dulles Area Assoc of Realtors,  Top Producer awards from both the Dulles Area Association and the Northern Virginia Association of Realtors.  I am a member of the Top 5 in Real Estate Network.

I have lived in Loudoun County since 1979.  I am married with two grown children and two grandchildren.  My son in law is my business partner in real estate.  I love to jog in the mornings and spend time relaxing on my Trawler during the summer months.

Loudoun County and Northern Virginia Real Estate Sales and Solutions – Helena Talbot, Broker. I specialize in helping buyers and sellers invest in real estate in the Northern Virginia area to include Loudoun County and surrounding areas including Fairfax, Clarke, Fauquier, Prince William  Counties.  Our local neighborhoods includeLeesburg, Ashburn, Sterling, Potomac Falls, Brambleton, Broadlands, Lansdowne, River Creek, Belmont Country Club, Beacon Hill, Shenstone, Waterford, Lovettsville, Purcellville, Hamilton, Round Hill and Bluemont.                        Cell 703.727.9885    Office 703.574.3800

Free iPhone/Android Mobile App to search Northern Virginia real estate.  2 easy ways to get the App:  Text “Exit9” to 87778 or enter http://87778.mobi/Exit9 into your browser.